Relationships have always been at the center of business development, and the most natural way to establish relationships has always been to do some degree in the universities, go to specialized masters, events, etc before the drastic revolution of social networks.
In the digital world where we live, social networks can accelerate the process of building relationships. From Facebook to LinkedIn, social networks have improved the way we communicate with potential customers, stimulate connections and are our main method of search to establish relationships.
Nine times out of ten, the people in charge of the development of a company have an idea of the type of company with which they want to associate for a particular initiative. Traditionally, the next step in an initial connection would be to call or send an email to the company and make a report from there. Social networks accelerate this process and now we can find the best person, determine if we have any mutual connection, know their experience (like the company’s), all before entering into a conversation.
Today we are going to shares with you some ways we can use the information available on social networks to improve our business development practices.
How social networks generate business development
1. Use social networks as lenses
Social networks provide the opportunity to see what potential partners, competitors, and customers do. Social networks are a concrete way to see how companies perform in their respective ecosystems, which can shed light on possible ways of working together (or reasons not to do so). Make sure you position yourself as an expert in your industry by sharing thoughts and content in your channels and highlight achievements and successes.
2. Modify your messages on your social channels
Each social network has a different flavor. The way people behave and connect in these is different. For example, on Twitter, we are more concise and direct, while on Facebook we have more freedom and we tend to launch marketing initiatives to show the culture of our agency. There is no universal manual for all social networks.
3. Improve relationships with employees
If you are looking to connect with someone in a particular company, see if someone in your company has an established relationship. Social networks like LinkedIn facilitate the search for mutual connections. Whether you ask a colleague to introduce you or advertise on your network, a mutual connection is an automatic advantage in the game of business development.
4. Use social networks as an additional connection point
Social networks are not only the key to the success of business development but also serve as an additional connection point for your practices. For example, once we sent an email and a voice to a prospect, but he never responded. It is natural that people are so busy that they overlook these things and forget to do something. However, we did a follow-up via LinkedIn and other digital avenues, and we managed to communicate with him much more quickly.
Whether online or not, the most fundamental element of a company’s development will always be strong relationships. At the end of the day, what matters is that you associate with a company or person with a good reputation, do things well and have initiative. Social networks are a good place to start.